COFFEE DAY History

The Company was originally formed as a partnership firm constituted under the Indian Partnership Act, 1932 on February 1, 2008 under the name Coffeeday Holding Co. pursuant to a deed of partnership, having V.G.Siddhartha, Malavika Hegde, S.V. Gangaiah Hegde, Vasanthi Hegde, Sivan Securities (Mangalore)Private Limited (now known as "Gonibedu Coffee Estates Private Limited"),Coffee Day Consolidations Private Limited and Global Technology Ventures Limited (now known as "Coffee Day Trading Limited") as partners. Coffeeday Holding Co. was thereafter converted from a partnership firm to a private limited company under Part IX of the Companies Act, 1956, as Coffee Day Holdings Company Private Limited and a fresh certificate of incorporation was issued by the RoC on June 20, 2008. The name of the Company was changed to Coffee Day Resorts Private Limited and a fresh certificate of incorporation consequent upon change of name was issued by the RoC on January 25, 2010. Subsequently, the name of the Company was changed to Coffee Day Enterprises Private Limited and a fresh certificate of incorporation consequent upon change of name was issued by the RoC on August 6, 2014. the Company was converted into a public limited company consequent to a special resolution passed by the Shareholders at the EGM held on January 17, 2015 and the name of the Company was changed to Coffee Day Enterprises Limited. A fresh certificate of incorporation consequent upon conversion to public limited company was issued by the RoC on January 21, 2015.For details regarding the description of the activities, market of each segment, the growth of the Company and the standing of the Company with reference to the prominent competitors with reference to its products, management, major suppliers and customers, segment, capacity/ facility creation, market capacity build-up, marketing and competition, see sections "the Management", "the Business" and "Industry Overview" on pages 245, 175 and 147, respectively.


Major events and milestones of the Company and Subsidiaries :


1993

-Incorporation of CDGL (formerly known as Amalgamated Bean Coffee Trading Company Limited) to start caf? business


1995

-CDGL launched the brand "Coffee Day" through ?Fresh & Ground? retail stores for providing fresh and branded coffee beans and powder

2000

-Launched the financial advisory and services firm, Way2Wealth by taking over the retail financial services operations of Sivan Securities Limited

-Investment in Mindtree Limited through CDTL, currently the Subsidiary

2005

-CDGL launched its first international caf? in Vienna through its Subsidiary,CDCZ in Austria

2006

-TDL, launched an SEZ "Global Village" in Bengaluru

-Launched a hospitality venture through, CDHRPL, currently the Subsidiary, under the brand name "The Serai" in Chikkamagaluru, Karnataka


2008

-the Company commenced operations as a partnership firm under the name of Coffeeday Holding Co.

2010

-Investment by KKR, Standard Chartered and NLS in the Company

2011

-Acquisition of SLL through the Subsidiary TDL


Awards and Accreditations :

2007

-Caf? Coffee Day won the Times Food Award under the category of "Best Coffee Bar" from Times of India

2008

-Caf? Coffee Day won the Burrper?s Choice Award for being voted as the "Coolest Cafe" by users of burrp.com

2009

-CDGL won the award for "Retailer of the Year" under the category of Food & Beverages (catering services) by Asia Retail Congress 2009

2011

-Caf? Coffee Day won the Indian Hospitality Excellence Award under the category of "India?s Most Popular Coffee Joint: 2010"

2012

-Caf? Coffee Day was ranked as 26th Most Trusted Service Brand in India and as 2nd Most Exciting Brand under the category of "Food Services" in India under a survey done by Brand Equity (Economic Times)

-Caf? Coffee Day won the Best Coffee Bar Award from mouthshut.com

2013

-Caf? Coffee Day was ranked as 26th Most Trusted Service Brand in India under a survey done by Brand Equity (Economic Times)

-Caf? Coffee Day was awarded "The NCPEDP ? Shell Helen Keller Award 2013" by National Centre for Promotion of Employment for Disabled People for being a role model company in helping to generate employment opportunities for person with disabilities

-CDGL was awarded as the Best Retailer under the category of "Best Customer Service in Cafe Restaurant" by Star Retailer Awards 2013

-Caf? Coffee Day won the Brand Excellence Award in retail sector from ABP news

2014

-CDGL was awarded bronze prize by the Coffee Board of India for being the third best exporter of green coffee during 2012-13

-CDGL was awarded "Retailer of the Year"(Organisation Food and Grocery) for retail excellence by ABP News

-CDGL was awarded ?Retailer of the Year? for brand excellence by ABP News Caf? Coffee Day was ranked as 22nd Most Trusted Service Brand in India, as 27th Most Exciting Brand in India and as 2nd Most Exciting Brand under the category of "Food Services" in India, under a survey done by Brand Equity (Economic Times)

-the Promoter was awarded with ?ET Retail Hall of Fame? for his contribution to the growth in retail sector



CIN: U67190WB2003PTC096617. Trading in Commodities is done through our Group Company Dynamic Commodities Pvt. Ltd. The company is also engaged in Proprietory Trading apart from Client Business.
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Disclaimer: There is no guarantee of profits or no exceptions from losses. The investment advice provided are solely the personal views of the research team. You are advised to rely on your own judgment while making investment / Trading decisions. Past performance is not an indicator of future returns. Investment is subject to market risks. You should read and understand the Risk Disclosure Documents before trading/Investing.

Disclosure: We, Dynamic Equities Private Limited are also engaged in Proprietory Trading apart from Client Business. In case of any complaints/grievances, clients may write to us at compliance@dynamiclevels.com

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